LogoHawkeye Dealer Solutions

Privacy Policy

Last Updated: February 2024

Hawkeye is committed to protecting privacy and handling data responsibly. This Privacy Policy explains how information is collected, used, stored, and protected when dealerships use the Hawkeye platform.

This policy applies to all users of the platform, including dealership administrators, managers, and authorized staff.

Information We Collect

Hawkeye collects limited information necessary to operate the platform effectively. This may include:

  • Account and user information such as names, email addresses, and role assignments.
  • Dealership configuration details including camera identifiers and location labels.
  • Event metadata generated by the system such as timestamps, event types, and activity indicators.

Hawkeye does not collect personal customer identifiers such as names, phone numbers, or CRM records.

Camera Data and Video Processing

Hawkeye connects to existing dealership camera feeds to detect activity in real time. Video footage is processed transiently for detection purposes and is not stored or replayed for analytics.

The platform converts visual input into structured event data such as:

  • Visitor detected
  • Staff engagement detected
  • Missed opportunity recorded

This approach minimizes privacy risk while enabling operational intelligence.

How We Use Information

Information collected by Hawkeye is used solely to:

  • Provide real time alerts and dashboards
  • Generate daily activity summaries
  • Support operational visibility and performance reporting
  • Maintain platform reliability and security

Information is not sold, rented, or shared with third parties for advertising purposes.

Data Storage and Security

Hawkeye implements reasonable administrative, technical, and organizational safeguards to protect data. Security measures include:

  • Encrypted data storage
  • Role-based access controls
  • Secure cloud infrastructure

Access to dealership data is restricted to authorized users within that dealership.

Data Retention

Event metadata is retained only for the duration required to support reporting and operational review. Dealership administrators may request data deletion or account termination in accordance with contractual terms.

Compliance and Legal Considerations

Hawkeye is designed to support compliance with applicable privacy regulations where required, including regional data protection laws.

Dealerships are responsible for posting appropriate signage and informing customers of camera usage as required by local regulations.

Changes to This Policy

This Privacy Policy may be updated periodically. Material changes will be communicated through the platform or official channels.

Contact Information

For privacy-related questions or requests, please contact:

Aristotle@hawkeyedealersolutions.com